- How to Benefit from Email Marketing - Read More . . . . .
- Careers for a Marketing Major - Read More . . . . .
- Flexibility in Business - Read More . . . . .
- Getting the Finances for Your Global Expansion - Read More . . . . .
- Winning Customer Confidence - Read More . . . . .
- Looking at the Culture Factor in Global Marketing - Read More . . . . .
Global Marketing Disadvantages
Although global marketing advantages can be overwhelmingly beneficial, it still has its share of disadvantages. Due to the wide scope of Internet marketing where results can be accurately measured in a short span of time, its downside on global marketing is that the difference of consumer response can be unpredictable to the marketing mix.
Wide scope of Internet marketing
Other disadvantages when you promote one product through different markets would include:
a. the competitive differences over various brands and product development
b. the differences in consumer patterns such as needs and wants as influenced by their own regional background
c. differences in legal concerns that may create conflict to that of the home market