Global Marketing Disadvantages

Although global marketing advantages can be overwhelmingly beneficial, it still has its share of disadvantages. Due to the wide scope of Internet marketing where results can be accurately measured in a short span of time, its downside on global marketing is that the difference of consumer response can be unpredictable to the marketing mix.

Wide scope of Internet marketing

Wide scope of Internet marketing

Other disadvantages when you promote one product through different markets would include:
a. the competitive differences over various brands and product development
b. the differences in consumer patterns such as needs and wants as influenced by their own regional background
c. differences in legal concerns that may create conflict to that of the home market